Privacy Policy

GoBionic Ltd (trading as ShopCraft) Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you or your customers visit or use an app from (the “Site”).


When you or your customers visit the Site or use our apps, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.



After you install the Superspeed App, we are automatically able to access certain types of information from your Shopify account, and make changes to parts of your Shopify store ("Access Scopes"): Read Shop Information, Read and Write Script Tags.

You are required to explicitly consent to allow the app to use these Access Scopes when you install the app.

Additionally, as an enhanced feature of the Superspeed app, you can opt-in to provide the app with access to a chosen Analytics Provider (e.g. Google Analytics). This access is used to fetch anonymous aggregated usage patterns of visitors to your store's website.  This usage data is then used to predict which page is most likely to be visited next so that the Superspeed app can initiate a pre-load or pre-fetch action in order to enhance the website's perceived responsiveness and speed. 

Use of Google user data obtained via Restricted and Sensitive Scopes:

The Superspeed app's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Merchant's Customers:

When the the Superspeed app is installed on your store website, the app is sent the current page a visitor to your store's website is currently on and uses that to predict which page is most likely to be visited next.

The visitor information sent to the Superspeed app is limited to:

  • The origin (i.e. the base URL for the website, e.g. "")
  • The current page path (i.e. the part of the URL after the origin, e.g. "/products/a-product")
  • The client connection type (i.e. what speed of connection the visitor's browser currently has, e.g. "4g")
  • The client platform (i.e. a string identifying the platform on which the user's browser is running, e.g. "Mac")

This visitor information is anonymous and not stored by the Superspeed app. 


All our apps implement the mandatory Shopify Webhooks, which allow you to request to:

  • View stored customer data
  • Delete customer data
  • Delete shop data


When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information.

We use this Personal Information to:

Communicate with you; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify to power our website -- you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising at:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact form on the site, or using the information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you submit information through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

GoBionic Ltd, 160 City Road, Kemp House, London, ENG, EC1V 2NX, United Kingdom